How Can You Set Up Facebook Pixel On Shopify

Ashiqur Rahaman
4 min readSep 10, 2023

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Hello, site or business owners using Shopify! Are you ready to accelerate your internet business? Web analytics are a must if you want to see actual progress. If you know but don’t know, I’ll let you know later :P Do this setup right away, please! You won’t regret doing it.

In this guide, we’re diving into the exciting world of Facebook pixel. Actually, it will look exciting when you see the result from your Facebook ads while retargeting actually. We’ll demonstrate how to set up a Facebook pixel on Shopify websites in this article. Let’s get going!

At the very beginning, you have to create a pixel on Facebook business manager. Because you will install Facebook Pixel you will need it! Anyway, you may have created this before, if yes then you just need the pixel code. So let’s deep dive! If you don’t have Facebook pixel follow the next step or you can just skip.

Note: This post first published on my blog site. If you want, check out here.

How to create a Facebook pixel?

Very simple. First, go to Facebook business manager by this link: https://business.facebook.com/.

After clicking the settings, scroll some more then click the business settings. It will open a new tab. After that, on the left, scroll down and go to the dataset. From there, you can create pixels. If you can not do this see the pictures below.

Now! Let’s go next step. You have to install the code on the Shopify site! How can you do that?

I am going to show you that step by step.

I will show you the easiest way. There are different ways to install the basic code of pixel.

There is also a video, check this out if you get stuck:

Installing the Pixel Code on Your Shopify Site

Step 1: Access Your Shopify Dashboard Log in to your Shopify account and head to the dashboard.

Step 2: Navigate to Online Store In the dashboard, click on “Online Store” to manage your store’s online presence.

Step 3: Access the Theme Settings Under “Online Store,” locate and click on “Themes.”

Step 4: Edit Your Theme Code Look for the three dots (…) and select “Edit Code.” Don’t worry; this won’t harm your website.

Step 5: Locate the Website Code You’ll be directed to a new page containing your website’s code. Simply follow along with our instructions.

Step 6: Follow Facebook’s Guidelines As recommended by Facebook while creating the FB Pixel, you need to install or place the code under the <head> section of your website.

Step 7: Find the <head> Section To do this, use the Chrome Find function. On Windows, press CTRL+F, and on Mac, press Command+F. Search for <head>; you’ll find it in the code.

Step 8: Create Space To make room for your code, simply click in front of <head> and hit the ENTER key.

Step 9: Paste the Pixel Code Now, paste the Facebook Pixel code into this space.

Step 10: Save Your Changes Locate the “Save” button at the upper right-hand corner of the code editor and click it.

Step 11: Double-Check with Facebook Pixel Helper To ensure everything’s set up correctly, you can use the Facebook Pixel Helper Chrome extension.

That’s it! You’re all set up with Facebook Pixel on your Shopify store. This will help you gather valuable data and insights to enhance your marketing efforts and grow your business. Happy tracking!

Footnote: Finally if you need any kind of help regarding this you can talk with me. I will provide 30 minutes free meeting. For this, visit here.

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Ashiqur Rahaman
Ashiqur Rahaman

Written by Ashiqur Rahaman

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Hi! I am Ashiqur Rahaman. I am a blogger and digital marketer focused on Web Analytics, Meta (Facebook) Ads and PPC marketing.

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